Services Marketing: Concepts, Strategies and Cases (Paperback) - কে ডগলাস হফম্যান | বইবাজার.কম
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বিষয় মার্কেটিং Services Marketing: Concepts, Strategies and Cases (Paperback)
Services Marketing: Concepts, Strategies and Cases (Paperback)

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Services Marketing: Concepts, Strategies and Cases (Paperback)

কে ডগলাস হফম্যান (Author)

জন ই জি বেটসন (Author)

এমা উড (Author)

বইবাজার মূল্য : ৳ ৮৬১২ (২০% ছাড়ে)

মুদ্রিত মূল্য : ৳ ১০৭৬৫

প্রকাশনী : Cengage Learning

বিষয় : মার্কেটিং

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WISHLIST

This new international edition of Services Marketing provides an up-to-date and comprehensive overview of the services marketing industry focusing strongly on customer satisfaction, service quality and customer service. Building on the seminal work of Hoffman and Bateson, the authors provide an excellent combination of real-world case studies and service marketing theory ideal for students and practitioners alike.

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