Microbes Redefined Personality

Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends and hands-on application assignments.

Table of Contents
1. Introduction: Marketing for Hospitality and Tourism
2. Service Characteristics of hospitality and Tourism Marketing
3. The Marketing Environment
4. The Role of Marketing in Strategic Planning
5. Marketing Information Systems and Marketing Research
6. Consumer markets and Consumer Buying Behavior
7. Organizational Buyer Behavior of Group Market
8. Market Segmentation, Targeting, and Positioning
9. Designing and Managing Products
10. Internal marketing
11. Pricing Products: Pricing Considerations, Approaches, and Strategy
12. Distribution Channels
13. Promoting Products: Communication and Promotion Policy and Advertising
14. Promoting Products: Public Relations and Sales Promotion
15. Professional Sales
16. Direct and Online Marketing: Building Customer Relationships
17. Destination Marketing
18. Next Year's Marketing Plan