Lexus And The Olive Tree (Paperback)

From one of our most perceptive commentators and winner of the National Book Award, a comprehensive look at the new world of globalization, the international system that, more than anything else, is shaping world affairs today. As the Foreign Affairs columnist for The New York Times, Thomas L. Friedman has traveled the globe, interviewing people from all walks of contemporary life: Brazilian peasants in the Amazon rain forest, new entrepreneurs in Indonesia, Islamic students in Teheran, and the financial wizards on Wall Street and in Silicon Valley. Now Friedman has drawn on his years on the road to produce an engrossing and original look at globalization. Globalization, he argues, is not just a phenomenon and not just a passing trend. It is the international system that replaced the Cold War system; the new, well-greased, interconnected system: Globalization is the integration of capital, technology, and information across national borders, in a way that is creating a single global market and, to some degreee, a global village. Simply put, one can't possibly understand the morning news or one's own investments without some grasp of the system. Just one example: During the Cold War, we reached for the hot line between the White House and the Kremlin--a symbol that we were all divided but at least the two superpowers were in charge. In the era of globalization, we reach for the Internet--a symbol that we are all connected but nobody is totally in charge. With vivid stories and a set of original terms and concepts, Friedman offers readers remarkable access to his unique understanding of this new world order, and shows us how to see this new system. He dramatizes the conflict of "the Lexus and the olive tree"--the tension between the globalization system and ancient forces of culture, geography, tradition, and community. He also details the powerful backlash that globalization produces among those who feel brutalized by it, and he spells out what we all need to do to keep the system in balance. Finding the proper balance between the Lexus and the olive tree is the great drama of he globalization era, and the ultimate theme of Friedman's challenging, provocative book--essential reading for all who care about how the world really works. About The Author Triple Pulitzer Prize winner Thomas L. Friedman is best known for his work on globalization and as an op-ed columnist for the New York Times. Friedman sees globalization as an international system, which replaced the Cold War as a means of organizing the world. In his book The Lexus and the Olive Tree (1999) Friedman explored the phenomenon of globalization and the relationship between the quest for prosperity and development and the desire to maintain cultural identity and values. In his follow-up book, The World is Flat (2006), he described a globalized world with decreasing economic and political barriers. Written after visits to India and China, Friedman wrote about the relentless march of globalization. In Hot, Flat, and Crowded (2008) Friedman argues for a policy of "Geo-Greenism" in the face of climate change and increased energy competition. His most recent book, How America Fell Behind in the World It Invented and How We Can Come Back (2011) (with co-author Michael Mandelbaum), analyzes the state America is in today and identifies the challenges it must meet to prosper.