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Social Media Marketing 1st Edition, authored by Michael R. Solomon and Tracy Tuten, is a book with social media content that will be useful for students and professionals. The social media marketing textbook focuses on showing students how social media helps in marketing.

About Pearson
Pearson is one of the biggest education companies in the world. Their books help in facilitating the education of 100 million people worldwide. They cover a wide spectrum of subjects including: business, technology, sciences, law and the humanities. Their books and resources help students learn, teachers teach and professionals evolve through their career. Pearson has designed their learning tools in a way that will help people expand their knowledge, develop skills and know their potential.

Table of Contents
Section I: Foundations of Social Media Marketing
* Chapter 1: The Horizontal Revolution
* Chapter 2: Strategic Planning with Social Media
* Chapter 3: Social Consumers
* Chapter 4: Digital communities

Section II: The Four Zones of Social Media
* Chapter 5: Social Communities
* Chapter 6: Social Publishing
* Chapter 7: Social Entertainment
* Chapter 8: Social Commerce

Section III: Measuring Users and Social Media Campaigns
* Chapter 9: Social Media for Consumer Insight
* Chapter 10: Social Media Metrics