influence: The Psychology of Persuasion (Collins Business Essentials)

'Influence: The Psychology of Persuasion' Summary of the book Influence, the classic book on persuasion, has sold over three million copies and has been translated into thirty languages. It has been listed on the New York Times Best Seller list and Fortune lists it in their “75 Smartest Business Books”. It has been mentioned in 50 Psychology Classics. Dr. Robert Cialdini is the expert in the field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You’ll learn the six universal principles, how to use them to become a skilled persuader — and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success. Here are the 6 main principles explored in this book: 1. Reciprocation 2. Commitment and Consistency 3. Social Proof 4. Authority 5. Liking 6. Scarcity