Electronic Commerce : A Managerial Perspective 2006 (Paperback)

The Book is designed for undergraduate and graduate courses in Electronic Commerce. It is also helpful for instructors looking for the most comprehensive, managerial, research based book on how corporate business uses e-commerce and less emphasis on technological underpinnings and development. The book is the best seller in the business school market. Features Most current and comprehensive coverage of e-learning, e-government, e-strategy, web based supply chain systems, collaborative commerce, mobile commerce and ec economics. “Managerial Issues” section featured in the final section of every chapter. End of chapter application cases highlights real world problems as organizations attempt to implement e commerce. Note references at the end of each chapter highlight most articles of 2004-2005 vintage. Rich collection of exercises-Includes role-playing exercises, approximately 700 review and discussion questions, and classroom projects. Section Review Questions and "Insights and Additions" boxes. Provides students with extra opportunities to learn and understand the concepts presented. Contents Part I: Introduction to E-commerce Concepts and Essentials of Electronic Commerce E-marketplaces and Economic Impacts Part II: B2C EC-Internet Marketing Retailing in Electronic Commerce (E-Tailing) Market Research and Advertisement in Electronic Commerce Part III: B2B and C-commerce Company-Centric B2B B2B Exchanges and Services E-supply Chain, Intrabusiness, Corporate Portals, C-commerce Part IV: Other EC Models and Applications E-Government, E-learning, C2C, Knowledge Management Mobile Commerce and Pervasive Computing Part V: EC Support Services Auctions E-Commerce Security Electronic Payment System (B2C, B2B) Order Fulfillment and Other Support Services Part VI: EC Strategy and Implementation EC Strategy and Implementation The Economics of EC Launching a Successful Internet Business Legal and Social Impacts and EC Future Part VII: Application Development (Online Only) Building EC Applications