A Whole New Mind: Why Right-Brainers

Summary of the Book
Daniel Pink begins his book by talking about the evolution of businesses and enterprises from the age of agriculture to the present age of creators and empathizes. He tells readers that any business depends on three crucial questions, examining whether the process should be automated, or outsourced or whether the process or product is in demand in an age of abundance. Creativity, he explains, is a result of six different senses, which are: design, story, symphony, empathy, play and meaning. Through these six skills, we can change the way problems are tackled in an organization, utilizing skills to simplify processes altogether.

About Daniel H. Pink
Daniel H. Pink is an American writer, management guru and public speaker. He has also written: To Sell is Human: The Surprising Truth About Moving Others, Drive: The Surprising Truth About What Motivates Us, The Adventures of Johnny Bunko: The Last Career Guide You'll Ever Need and Free Agent Nation: The Future of Working for Yourself.

A graduate of Northwestern University and Yale Law School, his articles have been featured in The New York Times, Harvard Business Review, Fast Company and Wired.